Research Publications- International

1.1 Publications in Refereed Journals (Print/ e-journal)
  S.No. First Author Co-authors Title of Publication Name of the Journal status
  International/ National/ State Vol. (No.) Page No. Year ISSN No.
  1 Dr. Anju Singh N/A impact of behavioural biases on investment decisions of female investors international journal of research and analytical reviews International 5 402-405 Aug-18 2349-5138
  2 Ms. ITI Gaur   Impact of brand personality on Customer Satisfaction: An empirical study on selected luxury brands.  International Journal of Research in social Sciences International   Vol 8 issue 8(1).  70-78 August 2018.  ISSN 2249-2496. 
  3 Ms. ITI Gaur   Impact of brand personality on Brand Loyalty Customer Satisfaction: An empirical study on selected luxury brands  International Journal of Research in social Sciences International   .Vol 8 issue 8. .  page 587-698. August 2018.  ISSN 2249- 7455.
  4 Ms. Daksha Pathak Prof.Manoj Kumar  A Study of Spirituality in a public sector bank in Rajasthan  Journal  of Emerging Technologies and Innovative Research International   VOL 5 ISSUE 9   Sep-18 ISSN- 2349-5162
  5 Dr. Ruchi JAIN  Juhi mukherjee Virtual Marketing "breakthrough in marketing research Internation journal of 360 management review  International   VOL 6 ISSUE 2  116-122 Oct-19 ISSN 2320-7132
  6 Dr. Ruchi JAIN    Customer satisfaction towards services of life insurance corporation (LIC) with special reference to jaipur city  international journal of research and analytical reviews (UGC-43602)  International   VOL 5 ISSUE 3 459-465 JULY -SEPT 18 ISSN -2349-5138
  7 Ruchi Jain Ardra nair Universal Banking in India:A comparative study between the selected Public sector and Private sector banks IOSR journal of Business and management(IOSR-JBM) International(UGC-46879) 20 pg 54-59 May-18 2278-487X,
  8 Blessy Roy Ruchi Jain A study on level of Financial Literacy among Indian women IOSR journal of Business and management(IOSR-JBM) International(UGC-46879) 20 pg 19-24 May-18 2278-487X,
  9 Dr Meenakshi Anand Ms Bisma Kanwal Role of Micro Finance in Women Economic Liberalisation IOSR Journal of Business and Management International (UCG-46879) 20 64-72 Mar-18 2278-487X
  10 Dr Meenakshi Anand Ms Fauzia Nafees A Study on customer satisfaction inretail banking sector( With special reference to secleted private sector in India) International Journal of Advanced in Management Technology and Engineering Sciences International (UCG- 8 432-445 Apr-18 2249-7455
  11 Dr Ruchi Jain Ms Juhi Mukherjee Conversion of AU Financiars to AU small finance banks: Step towards financial inclutions International Journal of Research and Anatical Review International (UGC-43602) 5   Mar-18  
  12 Ms Arshiya Goyal Dr Ruchi Jain Cash to cashless economy: Shifting Paradigms Research Hub: International Multidisplinary Reserch Journals International (UGC-44951) 5   Mar-18 2349-7637
  13 Ms Vandana Agarwal Dr Shaifali Mathur Influence of Organizational climate on employee performance wit reference to HDFC Bank Ltd in Jaipur City KAAV Publication International 5 338-344 01-Mar 2348-4969
  14 Dr. Meenakshi Anand Ms. Shreya Choudhary A Study of Investment Pattern of Working Women International Research Journal of Management, Science and Technology International  9 166-175 Jan-18 2550-1959
  15 Dr. Meenakshi Anand Ms. Vani Tyagi A Study of Buying Behaviour of Rural Consumers International Journal of Research in Economics and Social Science International 7 240-250 Oct-17 2249-7382
  16 Anju Singh   Impact of Conspicuous Consumption on the purchase of luxury items: Study of the consumer behaviour with special reference to Udaipur Global Journal of Research Analysis International 6 482-484 Apr-17 2277-8160
  17 Dr Meenakshi Anand Vani Tyagi Advertising:Boon or curse for women International Journal of Research in economics and social science International 7 116-124 Mar-17 2249-7382
  18 Dr Meenakshi Anand Vani Tyagi Broadcasting Media: An Uprising in the world of rural marketing International Journal of Research in Finance and Marketing International 7 20-29 Jan-17 2231-5985
  19 Dr. Ruchi Jain II Ms. Parul Singh Enhancing Tourism competitiveness through innovation in rajasthan Research Hub::International Multidisciplinary Research Journal International 3   16-Oct 2349-7637
  20 Dr Meenakshi Sharma Ms Surbhi Mittal Impact of Effective Training Strategieson Employee Retention: A Case Study of NTPC, Anta. South Asia Journal of Multidisciplinary Studies International 2(5)   2016 2395-1079
  21 Meenakshi Anand  Ragini Shrimali  Role of Quality Education in career advancement  Splint International journal of professionals  International  3 91-95  2016 2349-6045 
  22 Meenakshi Sharma Surbhi Mittal Effectiveness of Training on employee performance: a study of national thermal power corporation International Journal of Engineering, Management & Medical Research (IJEMMR) International 1  (12) Online 2015 ISSN: 2395 - 2180
  23 Meenakshi Anand  Ragini Shrimali  An Analytistudy of performance appraisal system in agriculture sector International journal in management and social science International 03 (8) 290-299 2015 2321-1784
  24 Meenakshi Sharma Tanvi Gaur A Case Study on Customer SatisfactionLevel Post Merger & Acquisition (With Special Reference to ICICI Bank and Bankof Rajasthan) International Journal of Scientific research International 4 23-27 2015 2277-8179
  25 Ruchi Jain-II Archana Sharma Cluster Development in small and Medium enterprises:Key to success globally l Pacific Business Review International International 7 (9) 130-136 2015 (ISSN 0974 438X)
  26 Ruchi Jain –II   Strategic human resource Management-A need for the Rural sales force management International Journal of 360*Management Review International 2 (2) 1-9 2014 2320-71329online) 2320-7124(print)
  27 Ruchi Jain –II   Insurance: An Investment opportunity and tool for risk Management(A comparison between individual assurance and pension Plans of Lic) Pacific Business review International International 7 (2) 19-23 2014 0974-438X
  28 Dr.Meenakshi Anand Ragini Shrimali Role of Carrer Advancement:Ensuring Creativity & Inovation in Indian Growth Story The International Journall of Business & Managemnt International 03 Issue4 355-358 2015 2321-8916
  29 Ruchi Jain II - Agrifinancing need of hour:A comparative analysis of agrifinance by the selected Public sector banks zenith international journal of business economics and management research (ZIJBEMR) International IV   (VI) 189-200 2014 2249-8826
  30 Meenakshi Anand   "A Study of Training Horzion in banks" Tactful Management International II 11 2013 2319-7935
  31 Ruchi Jain-II  - Green Banking:An effective tool for sustainable development Shodh Shree, International registered quarterly research journal International  VIII    89 2013 2277-5587
  32  Ruchi Jain-II   Sustainable moves towards Greener India: A Case study of selected Indian Companies  Economic Challenger (Quarterly Referred Journal of economics commerce and management) International  15 (59) 67-70  2013 0975-1351
  33 Ruchi Jain-II  nil  Rural Entrepreneurship : A suggestive framework for growth  Economic Challenger (Quarterly Referred Journal of economics commerce and management) International 14 (56) 72-75 2012  0975-1351
  34 Meenakshi anand   Generation Y employees in banking Oorja  International  10(3)  106-111 Sep 2012  0974-7869
  35 Sarita Jain Ruchi Jain- II Social Banking: Shifting Paradigms Proficient-An International Journal of Management International II (V) 20-29 2010 0975-475 X
  36 - Training for transformation in IDBI Proficient  International   I  55-56 2009  0975-475  
  37   TQM strategies for managing business in changing scenario Economic administration review National   I  110-114 2009  2277-5629