To acquaint the students with practical aspects of Securities market and marketing of financial services.
Group discussion/presentation/ project file on application of 7 p’s of service marketing in hospitality /banking/insurance industry.
Group discussion/presentation/ project file on Customer relationship management
Case study on market segmentation of a selected company
Chart preparation/project file/presentation on online trading mechanism and settlement procedure of stock market.
Group discussion/presentation/project file on application of Investment Avenues
Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/project-viva-voce-68
[2] https://finance.iisuniv.ac.in/academic-year/2019-2020