The objective of this course is to acquaint the students with application of laws related to security markets in regulating the financial activities and familiarizing the students with implementation of the concepts of marketing of financial services in the industry.
Group discussion/presentation/ project file on
• Application of 7 p’s of service marketing in hospitality /banking/insurance industry.
Group discussion/presentation/ project file on
• Different products of Banks and Insurance co.
Group discussion/presentation/ project file on
• Various economic upheavals related with poor NPA management of Indian banks.
Chart preparation/project file/presentation on 06 Hrs.
• Online trading mechanism and settlement procedure of stock market.
Group discussion/presentation/project file on
• Application of CRM in Banking and insurance sector (collection of KYC forms from banks and insurance companies and discussion on relevance of linking Aadhar card with the bank account).
Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/project-viva-voce-141
[2] https://finance.iisuniv.ac.in/academic-year/2021-2022