Objective:
The objective of this course is to equipping the students with practical aspect of retail management and Consumer Buying Behaviour.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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ABF 203 |
Project-viva voce |
CO 71: Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india.
CO 72: Impart the knowledge of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour.
CO 73: Acquaint the students with the knowledge of foreign exchange market as well as role of the government on currency exchange |
Approach in teaching: Classroom lectures, Group discussions, vedios, ppt presentation, web links etc. Learning activities for the students:
Assignments, Classroom activities, ppt presentation, Role play, case studies.
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Class participation, tutorial assignments and presentations, Quiz, , C A Test, Semester End Exams.
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PPT Presentation/Group discussion/case studies on different retailformats in India and Famous Multi Brand Retailers in India and their strategies
Case studies/Group discussion related to Consumer Behavior and retail communication mix, Role Plays on Consumer Buying Behavior
PPT Presentation /Case studies/Group discussion on Retail location and site analysis and their impact on consumer buying behavior
Case Studies/Role Play/Group Discussion on Foreign Exchange Market
Case Studies/Role Play/Group Discussion on Currency Exchange
Role of Central Government
Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/project-viva-voce-144
[2] https://finance.iisuniv.ac.in/academic-year/2021-2022