Concept, Characteristics of services, Difference between goods and services, Overview of Service Marketing mix (7P’s), Challenges faced in marketing of financial services

Marketing environment in Financial Services :Internal and External
Marketing Strategy for Financial institutions: Introduction, Components, Types of Strategies Adopted by Financial Institutions

Concept, Importance, Market segmentation for banks, Types of Marketing Strategy for banks, Marketing Mix-Product Mix, Promotion mix, Price Mix, People and Place Mix,Bank marketing in Rural Areas, Challenges
MIS for Banks: Concept, Importance

Insurance Marketing- Concept, Importance, Marketing mix for Insurance, Market Segmentation of Insurance, Bancassurance , E-insurance
Marketing: Types of Mutual funds, market segments for mutual funds, mutual Mutual Fund funds marketing in Indian perspective

CRM (Customer Relationship Management) - Concept, components, Process of CRM, Significance, Customer relationship chain, Methods of relationship building.
Customer Retention- Concept and Advantages, Customer Delight, Customer Satisfaction.