This course will enable the students to understand and strategize international business operations by analyzing globalization, country disparities, and investment environments
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CO19 Analyze the importance and scope of international business and the drivers of globalization. CO20 Evaluate how economic, political, cultural, legal, technological, and competitive factors impact international markets. CO21 Assess the effects of monetary and fiscal policies in an open economy. CO22 Analyze the changes in international trade and use trade theories to explain industry patterns. CO23 Evaluate the role of international organizations like the WTO in global trade and investment. CO24 Contribute effectively in course- specific discussions. |
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Continuous |
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teaching: Interactive |
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Lectures, Discussion, |
Semester end |
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Tutorials, Practical |
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cases Demonstration, |
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25CFTM 104 |
Basics Of International Business (Theory) |
Learning activities for the students: Self learning assignments, , Seminar presentation, |
Assignments, Presentation, Individual and group projects |
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Live practical |
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Introduction (12 Hours)
• Evolution of International Business,
• Influences of international business,
• Stages of internationalisation,
• Difference between domestic and international business,
• International Business Approaches,
• Modes of entry
• Goals of International business, Advantages and disadvantages
Globalisation and Country Differences (12Hours)
• Globalisation: Integrated globalisation, Drivers of economic globalisation, Globalisation and India.
• Country differences: National differences in political economy, Differences in culture, Ethics in International Business.
International Investment Environment (12 Hours)
• International trade theory,
• The political economy of international trade,
• Foreign Direct investment,
• Foreign Portfolio investment.
Regional economic integration- European Union:
• The institutes of European union, European parliament, European treaty,
• India and European Union.
Strategy and Structure of International Business (12 Hours)
• The strategy of International Business
• Organization of International Business,
• Entry strategy and strategic alliances
International Business Operations (12 Hours)
• Exporting, Importing and countertrade,
• Global production, outsourcing and Logistics, marketing and R & D,
• Global HRM.
Essential Readings:
• Charles, E. Hill (2015): International Business: Competing in the Global Marketplace, 10th ed., McGrawHill/Irwin
• Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai
Suggested Readings:
• Ashwattapa: International Business, Tata McGraw-Hill Publishing Company Limited, new Delhi.
• Cherunilam Francis, International Environment, Tata McGraw-Hill Publishing Company Limited, new Delhi
• International Business, Hill, McGraw Hill Education
https://www.expresslibrary.mheducation.com/bookshelf [2]
• International Business, Aswathappa, McGraw Hill Education
• https://www.expresslibrary.mheducation.com/bookshelf [2]
Journals:
• FOCUS: Journal of International Business
• Journal of International Business and Management (JIBM)
Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/basics-international-business-1
[2] https://www.expresslibrary.mheducation.com/bookshelf
[3] https://finance.iisuniv.ac.in/academic-year/2025-2026