The objective of this course is to acquaint the students with concepts and techniques used in Micro-economic theory and to enable them to apply this knowledge in business decision-making.
Central problems of economy, Concept & definition of micro economics & macro economics, scope of microeconomics, Types of Micro Economic Analysis. Role of Micro and Macro Economic Analysis in Formulation of Business Policy. Difference and Inter Dependence of Micro and Macro Economics.
Meaning and Definition of Utility,Characteristics of Utility, Measurement of Utility, Total Utility and Marginal Utility. Law of Diminishing Marginal Utility, Law of Equi-Marginal utility, Limitations of Utility approach
Law of Consumer surplus (Marshall’s version)
Meaning, Assumptions, Properties of Indifference curves, Budget Line, Consumer Equilibrium, Price, income and substitution effect.
Meaning, Determinants, Assumptions of the Law of demand, Exceptions of Law.
Elasticity of demand-Meaning, Degree of Price Elasticity. Income and Cross Elasticity,Methods of Measurement of Price Elasticity of Demand.-Percentage, Total outlay, Point, Arc method.
Demand forecasting- concept, methods
Meaning and Determinants
Law of Production- Meaning of Production, Law of Variable Proportions, Returns to scale, Production and Equal product curves (Isoquants), Least cost combination.
• Somdeo, Business Economics, RBD, Jaipur
• Mathur, N.D, Business Economics, Shivam Publication, Jaipur
• Baumol, W J. Economic Theory and Operations Analysis.3rd ed,New Delhi, Prentice Hall 1996
• Dwivedi D.N, Managerial Economics, Vikas Publications, Delhi
• Koutsoyiannis, Modern Economics, New York, Macmillan,1991
• Keat Paul G &K.Y.Young, Managerial Economics, Prentice Hall, New Jersey
• Dipsey R.G and Cheystal, Principles of economy, Oxford university Press
Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/micro-economics-theory-%E2%80%93-i-3
[2] https://finance.iisuniv.ac.in/academic-year/2019-2020