To understand the importance of marketing in Insurance.
Presentation/group discussion on service marketing mix of insurance/hospitality/banking industry
Presentation/Exercise on Group Health Insurance Schemes of State Governments.
Application and benefits of CRM in banking/insurance/hospitality industry
Discussion on necessity of introduction new insurance products in rural India
Project file/case study on claims settlement procedure in Fire Insurance.
Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/project-viva-voce-7
[2] https://finance.iisuniv.ac.in/academic-year/2019-2020