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Project Work [1]

Paper Code: 
ABF 103
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices.

7.00

Power Point presentations on Levels of a product, Case study on market segmentation, An overview of product mix of selected companies.

7.00

PPT on Product Life Cycle with Examples in Each Stage, Case study on Pricing, Examples and Impact of Market penetration Pricing and Market Skimming Pricing.

6.00

Group discussion related to sales promotion techniques adopted by various companies and its impact. Ad Formation and Role play.

6.00

Case Studies of Euro Currency market, Recent Trends in Global Financial Markets.

4.00

Group discussion on relation of India with IMF and World Bank. Report preparation.

Academic Year: 
2019-2020 [2]

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IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://finance.iisuniv.ac.in/courses/subjects/project-work-5

Links:
[1] https://finance.iisuniv.ac.in/courses/subjects/project-work-5
[2] https://finance.iisuniv.ac.in/academic-year/2019-2020