Banking & Insurance

Money & banking- Meaning & Defination of money, Functions of Money, Types of Money.
Central Banking- Evolution, Concept & Functions, Credit control measures of central bank.
Retail Banking- Banker & Customer, Deposit accounts, Retail loan and personal credit card;Negotiable Instruments-Promissory Notes & Bills of Exchange, Cheques, demand draft
 

E-Banking and Innovative Banking- Introduction, Meaning, Aspects & Significance of E-Banking, ATM and mobile banking.
Internet Banking- Online enquiry and update facilities- Personal identification numbers and their use in conjunction with magnetic cards of both credit and debit cards, smart cards, signature storage and display by electronic means, Note and coin counting devices..
 

Service Marketing- Concepts and features, Elements of Marketing Mix. Bank marketing- Concepts and Factors influencing marketing mix for Banking Organisation.
Customer Orientation- customer service quality, customer retention, Relationship Marketing Programme, Listening to customer, Methods of  Listening, compliant management, Service guarantees, Measuring customer satisfaction , Relationship management and sales management, selling of bank's products.
 

Insurance
Introduction, origin and development, concepts,significance and terminology of insurance
Principles of insurance, Insurance Agents and IRDA
 

Types of Insurance
Life, Marine, Fire and General Insurance: Introduction ,Types of schemes and plans, concepts,  settlement of claims  of LIC, GIC, Bank assurance, micro insurance.