Banking & Insurance

Money & banking- Meaning & Defination of money, Functions of Money, Types of Money.
Central Banking- Evolution, Concept & Functions, Credit control measures of central bank.
Retail Banking- Banker & Customer, Deposit accounts, Retail Loans and
Personal Credit Cards;Negotiable Instruments-Promissory Notes & Bills of Exchange, Cheques, Demand drafts

E-Banking and Innovative Banking- Introduction, Meaning, Aspects & Significance of E-Banking. ATM and mobile banking
Internet Banking- Online enquiry and update facilities- Personal identification numbers and their use in conjunction with magnetic cards of both credit and debit cards, smart cards, signature storage and display by electronic means, Note and coin counting devices.

Service Marketing- Concepts and features, Elements of Marketing Mix. Bank marketing- Concepts and Factors influencing marketing mix for Banking Organisation.
Customer Orientation- customer service quality, customer retention, Relationship Marketing Programme, Listening to customer, Methods of Listening, compliant management, Service guarantees, Measuring customer satisfaction . Relationship management & Sales Management, Selling of bank’s Product.

Insurance
Introduction, origin and development, concepts, significance and terminology of insurance.
Principles of insurance, Insurance Agents and IRDA

Life, Marine, Fire and General Insurance: Introduction ,Types of schemes and plans, concepts, settlement of claims of LIC, GIC, Bank Assurance, Micro Insurance.