Course Objectives:
This course will enable the students to-
Facilitate study of theory and practice of banking and finance and to familiarize the students with the fundamentals of Insurance.
Money - Meaning & Definition of money, Functions of money
Banking- meaning, evolution of banking system, structure of banks in India, types of products and services
Central Banking- Concept & Functions, Credit control measures of central bank.
Negotiable Instruments-Promissory Notes & Bills of Exchange, Cheques, Demand drafts
Internet Banking :Meaning, Benefits, Mobile banking, Virtual banking, E-payments, ATM Card/Biometric card, Debit/Credit card, Smart card, NEFT, RTGS, ECS (credit/debit)
E-money :Electronic purse, Digital cash. Challenges of Internet banking
Service Marketing- meaning and features of services
Bank marketing- Concept, marketing mix for banks
Service Quality: Concept and dimensions of service quality, measuring service quality- SERVQUAL Model
Customer Orientation- Customer Relationship Management : components of CRM, process of CRM, Importance of Customer Retention
Insurance: Introduction, characteristics, functions, advantages and limitations of insurance
Principles of insurance: utmost good faith, Insurable interest, Indemnity, Economic function, Proximate cause, Subrogation and contribution.
Insurance Agents : characteristics, disqualification of an agent, duties of an agent
Types of Insurance: life, fire and marine insurance; meaning, types of plans and settlement of claim
Overview of: Ban assurance, Micro insurance, rural insurance, mediclaim and group insurance
Principles of Banking, Macmillan (India) Limited, New Delhi
Banking and Finance, Jain Khanna Tiwari, VK India Enterprices, New Delhi
Principles of Banking, macmillian (India) Limited, New Delhi
An Introduction to computers and their application to banking, Macmillian (India) Limited, New Delhi
Ram Mohan Roa, Service Marketing, (Pearson Education)
Bank Marketing: S M Jha, Himalaya Publishing House, New Delhi
Marketing of Financial Services, Dhanajay Bagpat, Biztantra, New Delhi
Risk Management and Insurance , S Arunajatesan, T R Viswanathan,Macmillian India, New Delhi
Banking and Insurance, O P Agarwal, Himalaya Publishing House, New Delhi.