BASICS OF INTERNATIONAL BUSINESS

Paper Code:

CFTM 104

Credits:

Contact Hours:

60.00

Max. Marks:

100.00

Objective:

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 1 : To understand the importance and scope of international business and identify the main drivers of globalization that has led to the expansion of international business.

CO 2 : To appraise economic, political, cultural, legal, technological and competitive environments and its influence on international markets.

CO 3: To comprehend monetary and fiscal policy and policy implications in the open economy.

CO 4: To understand the changing dimensions of international trade and appreciate the role of trade theories in explaining trade patterns in different industries.

CO 5: To Study the role international organizations like WTO in regulating global trade and investment.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

12.00

Unit I:

Introduction

Evolution of International Business, influences of international business, stages of internationalisation, Difference between domestic and international business, International Business Approaches, Modes of entry, Goals of International business, Advantages and disadvantages.

12.00

Unit II:

Globalisation and Country Differences

Globalisation: Integrated globalisation, Drivers of economic globalisation, Globalisation and India.

Country differences: National differences in political economy, Differences in culture, Ethics in International Business.

12.00

Unit III:

International Investment Environment

International trade theory, the political economy of international trade, Foreign Direct investment, Foreign Portfolio investment.

Regional economic integration- European Union: The institutes of European union, European parliament, European treaty, India and European Union.

12.00

Unit IV:

: StraStrategy and Structure of International Business

The strategy of International Business, Organization of International Business, entry strategy and strategic alliances.

12.00

Unit V:

International Business Operations

Exporting, Importing and countertrade, Global production, outsourcing and Logistics, Global production, outsourcing and logistics, Global marketing and R & D, Global HRM.

Essential Readings:

Charles, E. Hill (2015): International Business: Competing in the Global Marketplace, 10th ed., McGrawHill/Irwin
Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai

References:

SUGGESTED READINGS:

Ashwattapa: International Business, Tata McGraw-Hill Publishing Company Limited, new Delhi.
Cherunilam Francis, International Environment, Tata McGraw-Hill Publishing Company Limited, new Delhi

E-RESOURCES: