Business Communication

Paper Code: 
FSG 612
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

BSG 612

Business Communication

CO 197 Understand the essential concepts like importance, principles & process of effective business communication. 

 

CO 198 Identify and understand the different types of business communications and application of each. 

 

CO 199 Explore and understand the various barriers to effective communication and strategies to overcome them . 

CO 200  Develop and deliver effective business presentations. 

 

CO 201 Demonstrate a good understanding of effective business writing

Interactive Lectures

Group Discussions

Assignments

PPT Presentations

Quiz Class Test

Assignments

Observation

CA Exam 

Semester End Examination

 

8.00
Unit I: 
UNIT I

Business Communication: Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication

9.00
Unit II: 
UNIT II

Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External.

8.00
Unit III: 
UNIT III

Barriers to Communication (Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers. Modern Audio -Visual Media of Communication: Importance & Types.

9.00
Unit IV: 
UNIT IV

Applied business communication: Interviews, Group discussion , Presentation, Public speaking. Resume Preparation: Essentials

11.00
Unit V: 
UNIT V

Business Letters: Parts of a Business Letter, Format & Types Of Business Letters. Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

Essential Readings: 

Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi

Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

References: 

Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.

Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

Academic Year: 
2021-2022
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