BUSINESS COMMUNICATION

Paper Code: 
FSG 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

  1. : Enhanced knowledge of the theory of Communication leading to a more adequate understanding of the nature and process of communication.
  2. : Identify and understand the different types of business communication and application of each. 
  3. : Explore the various barriers to effective communication and devise strategies to overcome them . 
  4. : Develop and deliver effective business presentations. 
  5. : Deeper familiarity with different types of business correspondence, better writing skills and knowledge of various types of formal and informal communication generally employed in work spaces.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos,Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role plays, Student presentation,Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 
8.00

Business Communication
• Concept, Objectives, Functions, Importance
• Process. Principles & 7C’s of effective communication

8.00

Types of Communication
• Formal & Informal, Vertical, Horizontal & Diagonal,
• Verbal & Non- Verbal, Individual &Group, Internal & External.

9.00

Barriers to Communication
• (Physical, Semantic, Organizational& Socio-Psychological) & Measures to Overcome the Barriers, Modern Audio -Visual Media of Communication: Importance & Types.

9.00

Applied Business Communication
• Interviews
• Group discussion
• Presentation
• Public speaking
Resume Preparation: Essentials

11.00

Business Letters:
• Parts of a Business Letter, Format & Types Of Business Letters.
Report Writing :
• Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

Essential Readings: 

ESSENTIAL READINGS
• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, NewDelhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Gupta, C.B, Business Communication, SultanChand&Sons, NewDelhi

References: 

SUGGESTED READINGS
• Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company,London.
• Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin,Illinois.
• Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-RESOURCES
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

JOURNALS
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce

Academic Year: