BUSINESS COMMUNICATION

Features, Objectives, Functions & Importance
Process
Principles of Effective Communication
Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)
Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers
Practical- Case Study Analysis on Communication

•Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
•Business Presentations
•Public Speaking
•Group discussion
•Interviews
Practical- Role Play on Public Speaking

EXTERNAL- Formal Correspondence:
Parts of a Business letter & their layout
Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
Sales Letters
Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)
Personnel:
Job Application letter, Preparing the Resume
Practical- Preparation of Resume

INTERNAL
 Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.
REPORT WRITING
•Meaning, Characteristics of a good Report, Importance
•Types of Reports
•Steps in Report Writing
•Structure of a Report
•Routine & Special Reports
Practical- Preparation of report on any business/University event

E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.
E-mail etiquettes
Netiquettes
Modern Audio-Visual media of Communication: Significance
Various Types of Modern audio-visual media of communication
Practical- Creation of LinkedIn Profile