Business Communication

Paper Code: 
FSG 612
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

8.00
Unit I: 
UNIT I

Business Communication: Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication

9.00
Unit II: 
UNIT II

Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External

8.00
Unit III: 
UNIT IIII

Barriers to Communication (Physical, Semantic, Organisational& Socio-Psychological) & Measures to Overcome the Barriers.
Modern Audio -Visual Media of Communication: Importance & Types.

9.00
Unit IV: 
UNIT IV

Applied business communication: Interviews, Group discussion , Presentation, Public speaking.
Resume Preparation: Essentials

11.00
Unit V: 
UNIT V

Applied business communication: Interviews, Group discussion , Presentation, Public speaking.
Resume Preparation: Essentials
Business Letters: Parts of a Business Letter, Format & Types Of Business Letters.
Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

Essential Readings: 

1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

References: 

1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
2. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

Academic Year: 
2019-2020
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