BUSINESS COMMUNICATION-PRACTICAL

Paper Code: 
DE FSG 514 B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 156: Analyze the different types of business communication and application of each. 

CO 157: Develop communication skills to deliver effective business presentations.

CO 158: Draft various types of letters used in business correspondence.

CO 159: Frame various documents required for internal communication in business and develop appropriate skills for report writing.

CO 160: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

Approach in teaching:

Interactive Classroom discussions, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role play, Student presentation, Group Discussions, chart preparation.

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

6.00
Unit I: 
Introduction to Business Communication

• Case Study Analysis on Communication
• Case Study Analysis on Barriers to Communication

6.00
Unit II: 
Developing Communication Skills for Business

• Group Discussion on Current topics
• Role Play on Public Speaking

6.00
Unit III: 
Business Correspondence-I

• Drafting of various types of Business letters
• Preparation of Resume

6.00
Unit IV: 
Business Correspondence-II

• Framing Notice, Agenda & Minutes for a meeting
• Preparation of report on any business/University event

6.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

• PPT on Various modern audio visual media of communication
• Creation of LinkedIn Profile

Essential Readings: 

ESSENTIAL READINGS:
· Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
· Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

References: 

SUGGESTED READINGS:
· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-RESOURCES:
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

JOURNALS:
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce

Academic Year: 
2023-2024
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