E-Commerce

Paper Code: 
FMG 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to acquaint the students with various aspects of E- commerce business and electronic transactions.

Course Outcome (COs):

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FMG 117

E- commerce

CO30 Students will examine the concept of e-commerce and identify the role of different parties involved in the e-commerce.

CO31 Study will analyze the concept and models of supply chain management in e-commerce for developing business strategies.

CO32 Students will evaluate the infrastructure and technologies used for the e-commerce.

CO33 Students will categorize different types of e-payment modes and illustrate the issues and challenges of e-payments.

CO34 Students will examine legal and security issues in e-commerce and regulations to curb security threats.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Introduction- Meaning, Scope, Advantages and Disadvantages of E- commerce for Society, Business and Customers,
·Drivers of E-Commerce,
·Terminology in E- commerce: world wide web, http, URL, Domain, ISP, website, webpage
  • Overview of E –Commerce Business Models- B2B, B2C, C2C, C2B,G2C

 

9.00

Supply Chain Management and E- Commerce:

  • Porter’s Supply Chain Model
  • Competitive Advantage- Porter’s Five Force Model, Competitive Advantage using E-Commerce
  • Business Strategy- Introduction to Business Strategy,
    • Strategic Implications of IT Technology,
    • Business Environment, Existing Business Strategy,
    • Strategy Formulation & Implementation Planning, E-Commerce Implementation.

 

9.00

Technology for Online Business: need of Internet to E-commerce,

  • Common Application of Internet
  • Network; Definition, meaning of network, Network, data and message security,
  • Website design components, Tools for promoting websites

 

9.00

Electronic Data Interchange (EDI): Concept, Components of EDI,

  • Advantages and Disadvantages of EDI,
  • E-Payments: Definition, digital token based e-payment system,
  • types of E-Payment systems,
  • Popular Electronic Payment Instruments, Risk and Issues related to e-payment system
  • Payment gateways: Meaning, payment Gateways in India

 

9.00

Security and legal Aspects of E-Commerce:

·        Threats to E- Commerce, measures to ensure security;

·        Cryptography, digital signature and certificates,

·        certification authority,

·        SSL, malware, firewall

Objectives and main provisions of Information Technology Act 2008

Essential Readings: 
  • David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
  • T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
  • E-Commerce: C. V.S Murthy (Himalaya Publishing House)
  • E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
  • Diwan Parag and Sunil Sharma: Electronic Commerce –A Manager’s Guide to E-Business,Vanity Books International,New Delhi.
  • Electronic Commerce- Greenglein and Feinman( Tata Mc Graw Hill)

 

Academic Year: 
2021-2022
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