E-COMMERCE

Paper Code: 
FMG 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Learning outcome  (at course level)

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to

 

CO32 Students will examine the concept of e-commerce and identify the role of different parties involved in the e-commerce.

CO33 Study will analyze the concept and models of supply chain management in e-commerce for developing business strategies.

CO34 Students will evaluate the infrastructure and technologies used for the e-commerce.

CO35 Students will categorize different types of e-payment modes and illustrate the issues and challenges of e-payments.

CO36 Students will examine legal and security issues in e-commerce and regulations to curb security threats.

Class lectures

Seminars

Tutorials

Group discussions and Workshops

Question preparation

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Introduction

• Meaning, Scope, Advantages and Disadvantages of E- commerce for Society, Business and Customers
• Drivers of E-Commerce
• Terminology in E- commerce: world wide web, http, URL, Domain, ISP, website, webpage
• Overview of E –Commerce Business Models- B2B, B2C, C2C, C2B,G2C

9.00
Unit II: 
Supply Chain Management and E- Commerce

• Porter’s Supply Chain Model
• Competitive Advantage- Porter’s Five Force Model, Competitive Advantage using E-Commerce
• Business Strategy- Introduction to Business Strategy, Strategic Implications of IT Technology, Business Environment, Existing Business Strategy, Strategy Formulation & Implementation Planning, E-Commerce Implementation.

9.00
Unit III: 
Technology for Online Business

• need of Internet to E-commerce
• Common Application of Internet
• Network; Definition, meaning of network,
• data and message security
• Website design components
• Tools for promoting websites

9.00
Unit IV: 
Electronic Data Interchange (EDI):

• Concept, Components of EDI, Advantages and Disadvantages of EDI
• E-Payments: Definition, digital token based e-payment system, types of E-Payment systems
• Popular Electronic Payment Instruments, Risk and Issues related to e-payment system.
• Payment gateways: Meaning, payment Gateways in India

Unit V: 
Security and legal Aspects of E-Commerce

• Threats to E- Commerce
• measures to ensure security; Cryptography, digital signature and certificates
• certification authority, SSL, malware, firewall
• Objectives and main provisions of Information Technology Act 2008

Essential Readings: 

• Sanjeeb Kumar Dey, Manoj Kumar Behera, Ashutosh Prayas Dash, Introduction to E-Commerce, V K Publications.
• Chhabra T.N., Suri R.K., E-Commerce new vistas for Business, Dhanpat Rai & Co.
• Murthy C. V.S, E-Commerce, Himalaya Publishing House
• David Whiteley, E-Commerce, Tata McGraw Hill

References: 

• Diwan Parag and Sunil Sharma,Electronic Commerce –A Manager’s Guide to E-Business,Vanity Books International,New Delhi.
• Greenglein and Feinman, Electronic Commerce,Tata Mc Graw Hill
• Reynolds, J. E-Business. Oxford University Press.
• Soka. From EDI to Electronic Commerce. Tata Mc Graw Hill.
• Turban, E., Lee, J., King, D., & Chung, M. (2000). Electronic Commerce. Pearson Education.

E-RESOURCE
• https://ecommerceguide.com
• https://data-flair.training
• https://www.grin.com/document/280494
• https://www.bigcommerce.com/blog/ecommerce-payment-processing/#online-pa...
• https://www.tutorialspoint.com/e_commerce/e_commerce_payment_systems.htm
• https://www.oecd-ilibrary.org/
• https://www.getastra.com/blog/knowledge-base/ecommerce-security/

JOURNALS:
• e-Service Journal
• Electronic Commerce Research & Applications

Academic Year: 
2022-2023
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