The objective of this course is to acquaint the students with concepts and techniques used in economic theory and to enable them to apply this knowledge in business decision-making.
Micro Economics: Meaning and Definition, Types of Micro
Economic Analysis. Role of Micro and Macro Economic Analysis in
Formulation of Business Policy. Difference and Inter Dependence of
Micro and Macro Economics.
Cost Analysis: Real cost, Opportunity cost, Money cost, Explicit
and Implicit cost. Short run cost curves and Long run cost curves
Revenue analysis: Concept and types Law of Production- Meaning of Production, Law of Variable Proportions, Returns to scale, Production and Isoquants
Market: Meaning, Characteristics of Market. Price and Output determination under: Perfect Competition, Monopoly, Discriminating Monopoly, Oligopoly (Kinked demand
curve) Duopoly and Monopsony- defination and features
Marginal productivity theory of distribution:- Concept, pricedetermination in perfect & imperfect market, theory of rent.
Theory of Wages, Interest & Profit.
Somdeo, Business Economics, RBD, Jaipur
Mathur, N.D, Business Economics, Shivam Publication, Jaipur
Baumol, W J. Economic Theory and Operations Analysis.3 rd ed,New Delhi, Prentice
Hall 1996
Dwivedi D.N, Managerial Economics, Vikas Publications, Delhi
Koutsoyiannis, Modern Economics, New York, Macmillan,1991
Keat Paul G &K.Y.Young, Managerial Economics, Prentice Hall, New Jersey