Course Outcome (COs):
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
On completion of this course, the students will be able to: CO46: To understand the practical aspects of International Logistics and EXIM documentation. CO47: To analyze the different aspect of Inland Transport. CO48: To review different aspects of international transport system and import procedure. CO49: To create short projects and review work on Containerization and Cargo insurance CO50: To understand international marketing control. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments. Learning activities for the students: Self-learning assignments, Effective questions, |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Presentation on characteristics of international marketing concepts taking examples of different overseas market.
Presentation and discussion on export marketing research. Report preparation and Presentation on international product life cycle.
Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire
Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design
Unit V MS Office: Excel Data Entry and Chart formations, Data Interpretation |
SUGGESTED READINGS:
E-RESOURCES:
http://ebookcentral.proquest.com/lib/iisuniv-ebooks/home.action
JOURNALS: