The Course aims at equipping the students with the knowledge of the marketing aspect of business and help one learn the marketing mix concepts
Indian Financial System—Evolution and Structure, Development of Financial System in India and its weaknesses.
Management of Loans in Commercial Banks- Characteristics of commercial Banks Loans in India. Formulating Loan Policy in a commercial Bank. Factors influencing loan policy in banks. Contents of Bank Loan policy.
Investment Management in commercial Banks:- concept, Nature of investment accounts in banks. Significance & Management of security investment, Fundamental principles of security investment.
Asset –Liability Management in commercial Banks- Concept, Objectives, Functions and Process of ALM.. Management of Risk, Utility of ALM for Commercial Banks.
Investment Banks- Organization, Management and Operations of LIC, GIC, Unit Trust of India.
Development Banks- Organization, Management and Operations of IFCI, IDBI and SFCs (RFC)
• Varshney P.N., Banking law and Practice, Sultan chand and Sons, Delhi
• Khubchandani B.S., Practice and Law of Banking, MacMillian India Limited, New Delhi
• Bhole, L. M., Financial Markets and Institutions, Tata McGraw Hill, Delhi.
• Ghosh, D ., Banking Policy in India, Allied Publications, Delhi.
• Khan, M.Y., Indian Financial System, Tata McGraw Hill, Delhi.
• Varshney, P.N., Indian Financial System, Sultan Chand & Sons, New Delhi.
• Averbach, Robert D .,Money, Banking and Financial Markets; Macmillan, London.
• Srivastava R.M.,Management of Indian Financial Institution; Himalaya Publishing House, Mumbai.
• Tannan M.L.,Banking Law and Practice, Indian Law House, Delhi
• Bhalla V.K.-“Financial Markets &Services” Anmol Publications, Delhi
• Srivastava R.M.-“Management of Indian Financial Institutions”Himalaya Publication, New Delhi
• Jain, Khanna, Tiwari, “ Banking and Public Finance” V.K India Enterprises, New Delhi.
• Natarajan S, Parameshwaran R, “ Indian Banking” S.Chand & Company LTD, New Delhi