Course Outcomes (COs):
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
CO76: To Understand the meaning and methods of export finance and will also be able to differentiate between pre-shipment and post-shipment finance CO77: To Identify the factors affecting export payment and to understand the various methods of export payment CO78: To understand the basic framework of international marketing CO79: To Understand the concepts related to Exchange Control & Foreign Exchange Transactions CO80: To Understand the applied concepts of international product planning and product mix . |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.
Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Giving tasks, Live practical problems analysis
|
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects. |
Case studies/Student Power Point Presentation/Group discussion/Project work based on Domestic Marketing Vs International Marketing and various modes of Export Finance.
Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Foreign Market Entry Strategies and Export Payment Terms.
Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Product Planning and Import Financing.
Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Pricing Decision and Managing foreign exchange risk.
Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on Distribution Strategy along with objectives and functions of Export Credit and Guarantee Corporation(ECGC) and EXIM bank .
SUGGESTED READINGS:
E-RESOURCES:
https://www.pdfdrive.com/international-marketing-e33406695.html
JOURNALS: