The students would be able to acquire knowledge related to functions associated with banking and banking services and technology
Genesis of Financial Institutions in India. Mission and Objectives of Financial Institutions in India. Performance, Provision of Assistance by Financial Institutions. Strength and challenges.
A Marketing Approach- Concept of Bank Marketing. Formulating Marketing Strategies for a Commercial Bank. Marketing Strategic Decisions. Implementing Marketing Strategy.
Characteristics of commercial Banks Loans in India. Formulating Loan Policy in a commercial Bank. Contents of Bank Loan policy. Organizing of Bank Lending.
Concept, Objectives, Functions and Process of ALM.. Management of Risk, Utility of ALM for Commercial Banks.
NPAs in Indian Commercial Banks. Impact of Priority Sector Advances on NPAs. Factors for the NPAs in Commercial Banks. Steps taken by RBI for containing NPAs.
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• B.S. Khubehandani, Practice and Law of Banking, MacMillian India Limited
• Jain, Khanna, Tiwari, “ Banking and Public Finance” V.K India Enterprises, New Delhi.
• Natarajan S, Parameshwaran R, “ Indian Banking” S.Chand & Company LTD, New Delhi
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• Ghosh, D ., Banking Policy in India, Allied Publications, Delhi
• Principles of Banking, Macmillan (India) Limited, New Delhi
• General Banking Management, Macmillan (Indian) Limited, New Delhi
• Banking and Finance, Jain Khanna Tiwari, VK India Enterprices, New Delhi
• Banking in India, Khan Masood Ahmed, Anmol publication, New Delhi
• Principles of Banking, macmillian (India) Limited, New Delhi