Marketing of Financial Services

Concept, Characteristics of services, Difference between goods and services, Overview of Service Marketing mix (7P’s), Challenges faced in marketing of financial services

Marketing environment in Financial Services :Internal and External
Marketing Strategy for Financial institutions: Introduction, Components, Types of Strategies Adopted by Financial Institutions

Concept, Importance, Market segmentation for banks, Types of Marketing Strategy for banks, Marketing Mix-Product Mix, Promotion mix, Price Mix, People and Place Mix,Bank marketing in Rural Areas, Challenges
MIS for Banks: Concept, Importance

Insurance Marketing- Concept, Importance, Marketing mix for Insurance, Market Segmentation of Insurance, Bancassurance , E-insurance

Mutual Fund Marketing: Types of Mutual funds, market segments for mutual funds, mutual funds marketing in Indian perspective

CRM (Customer Relationship Management) - Concept, components, Process of CRM,Significance, Customer relationship chain, Methods of relationship building.
Customer Retention- Concept and Advantages, Customer Delight, Customer Satisfaction.