This course will enable the student to understand the principles of microeconomics, analyse demand and supply, utility, production, cost, revenue, market structures, and factor pricing in business decision-making.
Course
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Learning outcome (at course level) |
Learning and Teaching Strategies |
Assessment Strategies |
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Course Code
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Course Title |
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CBFS301 |
Micro Economics (Theory)
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Approach in teaching: Blended Learning, Collaborative approach, Interactive Lectures, Discussion, Group Projects, PowerPoint presentation.
Learning activities for the students: Self-learning assignments, Seminar presentations, Case Study Analysis, Brainstorming activities
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Class tests, CA Test, Semester end examinations, Quiz, Evaluation of student Presentations,
Evaluation of Individual and group projects,
Assessment of Project Reports and viva voce. |
Micro Economics: Meaning and Definition, Difference between Micro and Macro Economics. Role of Micro and Macro in Business policy decision making
Demand and Supply: Law of Demand, Determinants of Demand and Supply, expansion & contraction in Demand and Supply curve, Elasticity of Demand and Supply.
Utility Approach: Meaning, Characteristics of Utility. Measurement of Utility, Law of Diminishing Marginal Utility, Law of Equi-Marginal utility
Indifference curve Approach: Meaning, Properties of Indifference curves. Budget Line. Consumer Equilibrium- Price, income, and substitution effect
Law of Production- Meaning of Production, Law of Variable Proportions, Returns to scale, Economies and Diseconomies of scale Equal product curves (Isoquants)
Cost Analysis: Short-run cost curves and Long run cost curves
Revenue Analysis-Concept and types
Market: Classification and Features
Price and Output determination under Pure & Perfect Competition and Monopoly, Discriminating Monopoly, Monopolistic competition, and Oligopoly- Kinked demand curve
Factor Pricing: Marginal productivity theory of distribution: Assumptions, factor pricing under perfect competition & criticism,
Modern theory of distribution: demand & supply of factors of production, determination of factor price, Modern theory of wages, Rent, Interest, and Profit.
Essential Readings :
• Somdeo, Business Economics, RBD, Jaipur
• Mathur, N.D, Business Economics, Shivam Publication, Jaipur
• Business Economics Chaudhary,C.M , RBSA, Jaipur
• Modern Business Economics,Jain, T.R, VKI Publications
• Fundamental of Business Economics, Mithani, D.M Himalaya publication house
Suggested Readings :
1. Business Economics Ahuja, H.L,s.chand& Company Ltd
2. Business Economics-I (Micro)Chaturvedi D.D, Brijwasi books distributors and publication
3. Dwivedi D.N, Managerial Economics, Vikas Publications, Delhi
4. Business Economics, Gillespie, Andrew
5. Managerial Economics,Damodaran, Suma, Oxford University Press
6. Managerial Economics: A problem-Solving approach, Wilkinson, cengage learning
e-Resources:
1. Managerial economics: William F. Samuelsson, Stephen G. marks http://www.mim.ac.mw/books/Samuelson%20Managerial%20Economics%207e.pdf
2. UG path Shala: https://epgp.inflibnet.ac.in/Home/ViewSubject?catid=0YyNXHI8GPO8SUQIuYNt...
3. NPTEL Video: https://youtu.be/vLPpF0hunwc
4. EPWRF India Time Series, www.epwrfits.in
5. Economic and Political Weekly, www.epw.in
6. Indian Journal of Finance
7. The Economic Challenger