PROECT VIVA VOCE

Paper Code:

FMG 518

Credits:

3

Contact Hours:

45.00

Max. Marks:

100.00

Objective:

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to

CO201 Familiarize students with significant service marketing concepts.

CO202 Make decisions based on the practical applicability of customer relationship management.

CO203 Make decisions based on the practical applicability of customer relationship management.

CO204 Familiarize student with the stock trading, clearing and settlement procedure.

CO205 Construct portfolios considering various securities and non-securities form of investments.

Class lectures

Seminars

Tutorials

Group discussions and Workshops

Question preparation

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis

6.00

Unit I:

Group discussion/presentation/ project file on

• Application of 7 p’s of service marketing in hospitality /banking/insurance industry.

6.00

Unit II:

Group discussion/presentation/ project file on

• Different products of Banks and Insurance co.

6.00

Unit III:

Group discussion/presentation/ project file on

• Various economic upheavals related with poor NPA management of Indian banks.

6.00

Unit IV:

Group discussion/presentation/ project file on

• Online trading mechanism and settlement procedure of stock market.

6.00

Unit V:

Group discussion/presentation/ project file on

• Application of CRM in Banking and insurance sector (collection of KYC forms from banks and insurance companies and discussion on relevance of linking Aadhar card with the bank account).

Essential Readings:

• Securities Laws & Capital Markets, ICSI Module 2.
• Kumar S and Verma A Guide to Capital Market and Securities Law , Thomson Reuters
• Marketing of Financial services- Dr.Dhananjay Bapat,biztantra,Delhi
• Bank Marketing- S.M. Jha, Himalya Publishing House, New Delhi

References:

• Bharti V. Phatak, Indian Financial System , Pearson Publication
• M.R. Agrawal, Security Analysis and portfolio Management, Garima Publication.
• Service Marketing,-S.M.Jha, Himalya Publishing House, New Delhi
• Marketing of
• Banking services, CAIIB , Macmillan

E-RESOURCES:
• www.nseindia.com
• www.bseindia.com
• www.rbi.org.in
• https://www.irdai.gov.in/ADMINCMS/cms/NormalData_Layout.aspx?page=PageNo...
• https://www.policyholder.gov.in/indian_insurance_market.aspx

JOURNALS:

• Journal of Capital Market and Securities Law: http://stmjournals.com/Journal-of-Capital-Market-and-Securities-Law.html
• Indian Journal of Finance:
• http://www.indianjournaloffinance.co.in/index.php/IJF/pages/view/da
• Journal of Financial services: https://www.springer.com/journal/10693
• Journal Of Banking And Finance :
• https://www.journals.elsevier.com/journal-of-banking-and-finance

Academic Year: