Coming soon
Project viva-voce
Course Objectives:
This course will enable the students to-
The objective of this course is toequipping the students with practical aspect of retail management and Consumer Buying Behaviour.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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ABF 203 |
Project-viva voce |
CO 76 Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india CO 77 Impart the knowledge of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour. CO 78 Acquaint the students with the knowledge of foreign exchange market aswell as role of the government on currency exchange
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Approach in teaching: Classroom lectures, Group discussions, vedios, ppt presentation, web links etc. Learning activities for the students:
Assignments, Classroom activities, ppt presentation, Role play, case studies.
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Class participation, tutorial assignments and presentations, Quiz, , C A Test, Semester End Exams.
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PPT Presentation/Group discussion/case studies on different retail formats in India and Famous Multi Brand Retailers in India and their strategies.
Case studies/Group discussion related to Consumer Behavior and retail communication mix , Role Plays on Consumer Buying Behavior
PPT Presentation /Case studies/Group discussion on Retail location and site analysis and their impact on consumer buying behavior
Case Studies/Role Play/Group Discussion on Foreign Exchange Market
Case Studies/Role Play/Group Discussion on Currency Exchange Role of Central Government
