Project-viva voce

Paper Code: 
ABF 203
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Objective: 

The objective of this course is to equipping the students with practical aspect of retail management and Consumer Buying Behaviour.

 

Course Outcomes (COs):

 

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

ABF 203

Project-viva voce

CO 71: Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in india.

 

CO 72: Impart the knowledge   of retail location, site analysis and retail communication mix and their impact on consumer buying behaviour.

 

CO 73: Acquaint the students with the knowledge of foreign exchange market as well as role of the government on currency exchange

Approach in teaching: Classroom lectures, Group discussions, vedios, ppt presentation, web links etc.

Learning activities for the  students:

 

Assignments, Classroom activities, ppt presentation, Role play, case studies.

 

Class participation, tutorial assignments and presentations, Quiz, , C A Test, Semester End Exams.

 

 

6.00
Unit I: 
UNIT I

PPT Presentation/Group discussion/case studies on different retailformats in India and Famous Multi Brand Retailers in India and their strategies

6.00
Unit II: 
UNIT II

Case studies/Group discussion related to Consumer Behavior and retail communication mix, Role Plays on Consumer Buying Behavior

6.00
Unit III: 
UNIT III

PPT Presentation /Case studies/Group discussion on Retail location and site analysis and their impact on consumer buying behavior

6.00
Unit IV: 
UNIT IV

Case Studies/Role Play/Group Discussion on Foreign Exchange Market

6.00
Unit V: 
UNIT V

Case Studies/Role Play/Group Discussion on Currency Exchange
Role of Central Government

Academic Year: 
2021-2022
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