Course Outcomes
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Learning and teaching strategies
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Assessment Strategies |
CO 78: Impart the knowledge of various retail formats and strategy adopted by various multi brand retailers in India CO 79: Impart the knowledge retail communication mix and their impact on consumer buying behaviour. CO 80: Develop an understanding of retail location, site analysis for a retailer CO 81: Acquaint the students with the knowledge of foreign exchange CO 82: Equip the students with the role of government regarding currency exchange.
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Approach in teaching: Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws/
Learning activities for the students: Role Play activities/ Moot Court/Group Discussions/ Class Presentation |
Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams. |
PPT Presentation/Group discussion/case studies on different retail formats in India and Famous Multi Brand Retailers in India and their strategies.
Case studies/Group discussion related to Consumer Behavior and retail communication mix , Role Plays on Consumer Buying Behavior
PPT Presentation /Case studies/Group discussion on Retail location and site analysis and their impact on consumer buying behavior
Case Studies/Role Play/Group Discussion on Foreign Exchange Market
Case Studies/Role Play/Group Discussion on Currency Exchange Role of Central Government
• Levy M., Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd
• Vedamani, Gibson G., Retail Management, Jaico Publishing House,
• Avadhani,V.A,” International Finance, Theory and Practice”, Himalaya Publishing Company
• S.K. Mathur, “ International Trade and Finance”, Shivam Book House
SUGGESTED READINGS:
• Dunne &Lusch, Retailing, South-Western Educational Publishing
• Khandelwal A., Retail Management, RBSA Publishers
• Wood, D. and J Byrne: International Business Finance, Macmillan
• Sodersten B, “International Economics”, Macmillan
e-RESOURCE
• https://www.youtube.com/watch?v=toRXTZIoHXU
• https://www.youtube.com/watch?v=toRXTZIoHXU&t=3s
• https://www.youtube.com/watch?v=eAgV5uZJxJc
JOURNALS
• International Journal of Retail Management and Research (IJRMR)
• Journal of Retailing