To equip the students with the knowledge of the basic understanding of insurance and principles and functionalities of Marketing
Group discussion/case study /presentation on market segmentation process in insurance sector.
Chart preparation/presentation on general principles of Insurance.
Case study/Exercise/project work on market share of top ten Insurance Companies.
Project file/ presentation on pricing techniques used in insurance industry.
Presentation/group discussion on Emerging Issues, Challenges and Changes faced by Insurance Agents in selling insurance products.
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