Coming soon
Project Viva Voce
Course Objective:
- To acquaint the students with application of laws related to security markets in regulating the financial activities and familiarizing the students with implementation of the concepts of marketing of financial services in the industry.
Course Outcome (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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FMG 518 |
Project Work |
CO193 To familiarize students with significant service marketing concepts. CO194 Understand the practical applicability of customer relationship management. CO195 To demonstrate how market segmentation strategies work in the industries. CO196 To familiarize student with the stock trading, clearing and settlement procedure. CO197 To enhance knowledge of students regarding various securities and non securities form of investments.
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Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation. Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis |
Group discussion/presentation/ project file on application of 7 p’s of service marketing in hospitality /banking/insurance industry.
Group discussion/presentation/ project file on Customer relationship management
Case study on market segmentation of a selected company
Chart preparation/project file/presentation on online trading mechanism and settlement procedure of stock market.
Group discussion/presentation/project file on application of Investment Avenues
