Project Work

Objective
The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices. This practical further aims at acquainting the students with the applied knowledge of various facets of Marketing research
Practical Contents
• Study of ‘one’ Marketing problem including:~
o Identification of marketing research problem
o Development of marketing research design
o Identification of techniques and instruments of data collection
o Identification and collection of Primary and Secondary data.
o Development of sampling design
o Using MS Excel to draw charts, graphs, tables etc.
• Presentation of marketing research study in the form of a project report.
• PowerPoint presentation on the marketing research study and its findings.

To acquaint the students with practical aspects of International Finance.
Practical:-
Every student is required to solve the cases on the following topics:
Theory of Balance of Payment;
Foreign Exchange Market