PROJECT WORK

Paper Code: 
FSG 518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Learning outcomes (at course level)

Learning and teaching strategies

Assessment strategies

On completion of this course, the students will be able to:

CO 201 Apply 7 p’s of service marketing in various sectors of the economy.

CO202   Explore various innovative financial products peculiar to banking and, insurance.

CO 203 Assess the impact of poor NPA management on the growth of the economy.

CO 204 Analyse the trading, clearing and settlement procedure of stock exchange.

CO 205 Evaluate various strategies of customer Relationship Management and significance of KYC norms.

 

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, and Power point presentation.    Case studies based on contemporary issues in banking Industry

 

Class test, Semester end examinations, Quiz, Discussions, Assignments, Presentation, Individual and group projects, Case Study Analysis
 

 

9.00

UNIT I:
• Group discussion/presentation/ project file on
• application of 7 p’s of service marketing in hospitality /banking/insurance industry

9.00

UNIT II:
• Group discussion/presentation/ project file on
• different products of Banks and Insurance co.

9.00

UNIT III: .
•Group discussion/presentation/ project file on
• various economic upheavals related with poor NPA management of Indian banks.

9.00

UNIT IV:
Chart preparation/project file/presentation on
• online trading mechanism and settlement procedure of stock market.

9.00

UNIT V:
• Group discussion/presentation/project file on
• application of CRM in Banking and insurance sector (collection of KYC forms from banks and insurance companies and discussion on relevance of linking Aadhar card with the bank account).

Essential Readings: 

• Gordan, Natrajan” Financial Markets & Management of Financial Services” Himalayan publication, New delhi
• Bhalla V.K.-“Financial Markets &Services” Anmol Publications, Delhi.
• Service Marketing,-S.M.Jha, Himalya Publishing House, New Delhi
• Marketing of Banking services, CAIIB , Macmillan

References: 

SUGGESTED READINGS:
• Srivastava R.M.-“Management of Indian Financial Institutions”Himalaya Publication, New Delhi
• Jain, Khanna, Tiwari, “ Banking and Public Finance” V.K India Enterprises, New Delhi
• Marketing of Financial services-V.A. Avadhani, Himalya Publishing House, New Delhi
• Marketing of Financial services-Sonal jain, RBD Jaipur Professional Publications

E-RESOURCES:
• https://www.google.co.in/books/edition/MANAGEMENT_OF_FINANCIAL_INSTITUTI...
• Marketing Financial Services - The Chartered Institute of Bankers in Scotland-https://www.drnishikantjha.com/booksCollection/Marketing%20Financial%20S...(%20PDFDrive%20).pdf
• Financial Services Marketing Challenges-https://www.o8.agency/blog/financial-services-marketing/challenges

JOURNALS:
• Indian Journal of Finance
• https://www.journals.elsevier.com/journal-of-banking-and-finance
• Journal of Emerging Market Finance
• Journal of Financial Management

Academic Year: 
2022-2023
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