To enable the students familiarizing with operational aspects of retail banking products and developing suitable strategies to broaden the retail client base.
Concept of Retail Banking, Distinction between Retail and Corporate/Wholesale Banking. Retail Products Overview: Types of assets and liability products. Concept of CRM.
Study of Retail assets in terms of Eligibility, Purpose, Amounts,
Margin, Security, Disbursement, Moratorium, Prepayment issues, Repayments/Collection.
Credit/Debit Cards-Eligibility, Purpose, Amounts, Margin, Security, Process of using the cards, Billing Cycle, Credit Points.
Study of retail liabilities in terms of purpose, requirement, procedure and security.
Retail Strategies: Tie-up with institutions for retail loans; Delivery Channels-Branch, Extension counters, ATMs, POS, Internet Banking, M-Banking; Selling process in retail products.
Trends in Retailing-New products like insurance, D-mat services, online/phone banking, property services, investment advisory/wealth management, Reverse Mortgage-Growth of e-banking, Cross selling opportunities.
Recovery of Retail Loans-Defaults, Rescheduling, recovery process-SARAFAESI
Act, DRT Act, use of Lok Adalat forum, Recovery Agents-RBI guidelines.
• Agarwal, O.P., Fundamentals of Retail Banking, Himalaya Publishing House, Mumbai.
• Jha, SM, Banking Marketing, Himalaya Publishing House, Mumbai
• Khan, MY, Indian Financial System,Tata McGraw Hill Publishing Company Ltd., New Delhi
• Uppal;, RK,& Bishnupriya N, Modern Banking in India, New Century Publications, New Delhi
• Uppal, RK, Banking Services and IT, New Century Publications, New Delhi
• Guruswamy,S., Banking in the New Millenium, New Century Publications, New Delhi
• Indian Institute of Banking & Finance, Retail Banking, Mumbai