Dr. Shaifali Mathur

Designation: 
Senior Assistant Professor
Address: 
5/418 SFS, Agrawal Farm ,Mansarover, Jaipur, 302020
Office Phone Number: 
7340019107
Email: 
shaifali.mathur@iisuniv.ac.in
Educational Qualifications: 

Ph.D. from University of Rajasthan, Jaipur
Cerification in Online Wealth Management from NSE Academy.
Certified in NISM Series V- Mutual Fund Distributors.
 Graduation B.Sc.(Biotechnology, Botany and Zoology) from Kanoria
College, Rajasthan University, (2004).

 Senior Secondary from Central Academy, Rajasthan Board, (2000). Aggregate percentage scored - 74%

 Secondary from Central Academy, Rajasthan. (1998). Aggregate percentage scored -78%.

Career Profile: 

 Working with IIS University from 1st August 2016.
Worked with JIET Institute ,Jodhpur.
 Worked as a Lecturer in Apex Institute of Management & Science, Jaipur for two years. (Sep 2007- Oct 2009)
 Worked as a Lecturer in Kautilya Institute of Technology & Engineering and School of Management, Jaipur for 1 year.
 Worked as an Executive for 2 and half months in AXIS BANK LTD.

Administrative Assignments: 

1. Assist the coordinator of the departmental Activity of financial studies ADHIKOSHNA in organizing the event.
2. Given guest lecture on Business Finance at Parishkar College, Jaipur.
3. I was BBA Academic In –charge in AIMS.
4. I was the member of organizing committee of National Seminar in AIMS.
5. Organized various co-curricular and cultural activities for students.
Got Prize in intra college poster competition in Biotechnology.
6. Member of Central Evaluation Committee of The University
7. Member of Notice board updation committee of the University
8. Member of student Directory publication committee

Areas of Interest / Specialization: 

Financial Markets,Financial Management, Marketing of Financial Services, Security Analysis And portfolio management, Banking law and Practices, Project management

Subjects Taught: 

 Financial Management.
 Banking Law and Practices
 Project Management
 Finance for Strategic Decisions.
 Investment Management and Security Analysis.
 Business Finance.
 Management of Financial Services.
 Strategic Implementation and Management.
 Business Communication.
 Indian Ethos and Values.
Indian Economy- Policy and Performance
Rural Economy
Rural Economics and Development
Economic Environment in India

Research Guidance: 

PH.d Research Guidance:
3 in Year 2020-21 ( Status- ongoing )
1 in 2019-20 (Status -ongoing )

Student Research Projects :
2 in Year 2019-20
1 in year 2018-19
1 in year 2017-18

Publications Profile: 

Leveraging Banking Customer Experience through Artificial Intelligence: An Application of Structural Equation Modelling" was published in [Journal name not specified] in January 2023.

"Future of Green Financing – Banker Customer's Perspective" was published in Madhya Bharti (UGC Care Listed I Journal) in December 2022.

"Awareness and Adoption of Cryptocurrency Among Entrepreneurs of Jaipur City" appeared in Inspira – Journal of Modern Management & Entrepreneurship (JMME) in July–September 2022.

"An Empirical Study on Customer Awareness Towards Banking Innovations" was published in The Journal of Oriental Research Madras in July 2021.

"Flight to Liquidity and its Real Effects on Debt Market in India During COVID-19" was published in Journal of Economic Studies and Financial Research in June 2021.

"The Study of Recent Trends of Mutual Funds and Analysis of Determinants Influencing Investor’s Behavior Towards Mutual Fund Investment Among Indian Investors with Reference to Jaipur City" was published in Alochana Chakra Journal in May 2020.

"Influence of Organizational Climate on Employee Performance with Reference to HDFC Bank Ltd. in Jaipur City" was published by KAAV Publication in March 2018.

The chapter titled "ADOPTION OF HEALTH INSURANCE POLICY IN JAIPUR CITY – An Empirical Analysis" was published in 2022–23 by Balaji Publications with ISBN 978-93-91661-62-5.

The chapter titled "A Study on Consumer Awareness and Usage of E-banking Through Mobile at State Bank of India" was published in 2020 in Inspira (IRA) Jaipur with ISBN 978-81-945437-3-2.

The chapter titled "The CAMEL Model Analysis of Pre-merger and Post-merger Profitability of State Bank of India Ltd. and its Associates" was published in 2019 in Inspira (IRA) Jaipur with ISBN 978-81-938131-0-2.

The chapter titled "The Review on Impact of Business Environment on Development" was published in 2018 by KAAV Publications with ISBN 978-93-86789-39-6.

The chapter titled "Bridging the Gender Gap: Empowering Women through Financial Inclusion" was published in 2018 in Inspira (IRA) Jaipur with ISBN 978-81-937067-2-5.

Conference Organization: 

1. Coordinate with the members of organizing committee during National Conference organized by Department of Business Studies held at The IIS university.

2. Member of organizing Committee of the National Conference held at Apex Institute of Management & Science

Awards and Distinctions: 

Got the Best Paper Award thrice.

Association With Professional Bodies: 

1. Life time member of Indian Commerce Association.

Other Activities: 

Organised Extension Activity on Awareness of Government Schemes for the weaker section of society, at DADA Badi kacchi basti, Sanganer , Jaipur

Consultancy Areas: 

nil