Strategic Management

Paper Code: 
GMG 144
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The objective is to create a basic understanding about strategic management

12.00

Corporate Strategy: Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives.

12.00

Environmental Scanning: External- (Macro and Micro) environment appraisal, Organizational Appraisal, Porter Five Forces Model for Industry Analysis, SWOT.

12.00

Levels of Strategy: Corporate Level Strategy, Business level strategy, Functional Strategies.

12.00

Choice of Strategy: Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors

12.00

Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation
Corporate Social Responsibility and Corporate Governance: Concept & Significance

Essential Readings: 

1. Prasad, L,M., Business policy & Strategy, New Delhi Sultan Chand & Sons.
2. Azar Kazmi, Business Policy and Strategic Management
3. David Wheelan & Hunger, Strategic Management, Prentice Hall, New Delhi

References: 

1. David, F.R., Cases in Strategic management, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India.

Academic Year: 
2014-2015
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