The objective of this course is to acquaint the students with practical aspects of management of financial institution and marketing of financial services.
Course Outcome(COs):
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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FSG 518 |
Project Work |
193 To apply 7 p’s of service marketing in various sectors of the economy. 194 To explore various innovative financial products peculiar to banking and ,insurance. 195 To assess the impact of poor NPA management on the growth of the economy. 196 To analyse the trading, clearing and settlement procedure of stock exchange. 197 To evaluate various strategies of customer Relationship Management and significance of KYC norms.
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Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation. Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Case studies based on contemporary issues in banking Industry |
Class test, Semester end examinations, Quiz, Discussions, Assignments, Presentation, Individual and group projects, Case Study Analysis |
Group discussion/presentation/ project file on
• application of 7 p’s of service marketing in hospitality /banking/insurance industry.
: Group discussion/presentation/ project file on
• different products of Banks and Insurance co.
Group discussion/presentation/ project file on
• various economic upheavals related with poor NPA management of Indian banks.
Chart preparation/project file/presentation on
• online trading mechanism and settlement procedure of stock market.
Group discussion/presentation/project file on
• application of CRM in Banking and insurance sector (collection of KYC forms from banks and insurance companies and discussion on relevance of linking Aadhar card with the bank account).