E-Commerce

Paper Code: 
FMG 117
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

  • The objective of this course is to acquaint the students with conducting business transactions through electronic means

Course Outcome (COs):

Course

Learning outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FMG 117

E- commerce

CO30 Understand the concept of e-commerce and the parties involved in the e-commerce.

CO31 Interpret the supply chain management in e-commerce for developing business strategies

CO32 Evaluate the infrastructure and technologies used for the e-commerce.

CO33 Understand different types of payment modes.

CO34 Explore the various security issues and regulations in e-commerce.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

5.00
Unit I: 
Introduction

Meaning, Scope, Advantages and Disadvantages of E- commerce for Society, Business and Customers, Drivers of E-Commerce, Terminology in E- commerce: world wide web, http, URL, Domain, ISP, website, webpage
Overview of E –Commerce Business Models- B2B, B2C, C2C, C2B,G2C

9.00
Unit II: 
Business Strategy in an Electronic Age:

Supply Chain Management and E- Commerce: Porter’s Supply Chain Model
Competitive Advantage- Porter’s Five Force Model, Competitive Advantage using E-Commerce
Business Strategy- Introduction to Business Strategy, Strategic Implications of IT Technology, Business Environment, Existing Business Strategy, Strategy Formulation & Implementation Planning, E-Commerce Implementation.

12.00
Unit III: 
Technology for Online Business:

need of Internet to E-commerce, Common Application of Internet
Network; Definition, meaning of network, Network, data and message security, website design components, Tools for promoting websites

9.00
Unit IV: 
Electronic Data Interchange (EDI):

Concept, Components of EDI, advantages and Disadvantages of EDI,
E-Payments: Definition, digital token based e-payment system, types of E-Payment systems, Popular Electronic Payment Instruments, Risk and Issues related to e-payment system
Payment gateways: Meaning, payment Gateways in India,

10.00
Unit V: 
Security and legal Aspects of E-Commerce:

Threats to E- Commerce, measures to ensure security; Cryptography, digital signature and certificates, certification authority, SSL, malware, firewall
Objectives and main provisions of Information Technology Act 2008

Essential Readings: 

• David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
• T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
• E-Commerce: C. V.S Murthy (Himalaya Publishing House)

References: 

• E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
• Diwan Parag and Sunil Sharma: Electronic Commerce –A Manager’s Guide to E-Business,Vanity Books International,New Delhi.
• Electronic Commerce- Greenglein and Feinman( Tata Mc Graw Hill)

Academic Year: 
2020-2021
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