BANKING AND INSURANCE

Money - Meaning & Definition of money, Functions of  money

Banking- meaning, evolution of banking system, structure of banks in India,  types of products and services

Central Banking- Concept & Functions, Credit control measures of central bank.

Negotiable Instruments-Promissory Notes & Bills of Exchange, Cheques, Demand drafts

Internet Banking :Meaning, Benefits, Mobile banking, Virtual banking, E-payments, ATM Card/Biometric card, Debit/Credit card, Smart card, NEFT, RTGS, ECS (credit/debit)

E-money :Electronic purse, Digital cash. Challenges of Internet banking

Service Marketing- meaning and features of services

Bank marketing- Concept, marketing mix for banks

Service Quality: Concept and dimensions of service quality, measuring service quality- SERVQUAL Model

Customer Orientation- Customer Relationship Management : components of CRM, process of CRM, Importance of  Customer Retention

Insurance: Introduction, characteristics, functions, advantages and limitations of insurance

Principles of insurance: utmost good faith, Insurable interest, Indemnity, Economic function, Proximate cause, Subrogation and contribution.

Insurance Agents : characteristics, disqualification and duties of an agent

Types of Insurance: life, fire and marine insurance; meaning, types of plans and settlement of claim

Overview of: Ban assurance, Micro insurance, rural insurance, mediclaim and group insurance