Research Publications- National

S.No.	First Author	Co-authors	Title of Publication	Name of the Journal	Details of Journal
					Status	Vol. (No.)	Page No.	Year	ISSN No.
					International/ National/ State
1	Ms. Aanchal Kalra	Dr. Anju Singh	A comparative study of Mobile Wallet Adoption among Baby Boomers and Millennials”	PIMT Journal of Research.	International	Vol-12, No-3,		April to June 2020 issue.	2278-7925
2	Dr. Ruchi Jain	Ardra nair	Universal Banking in India:A comparative study between the selected Public sector and Private sector banks	IOSR journal of Business and management(IOSR-JBM)	International(UGC-46879)	20	pg 54-59	May-18	2278-487X,
3	Blessy Roy	Ruchi Jain	A study on level of Financial Literacy among Indian women	IOSR journal of Business and management(IOSR-JBM)	International(UGC-46879)	20	pg 19-24	May-18	2278-487X,
4	Dr Meenakshi Anand	Ms Bisma Kanwal	Role of Micro Finance in Women Economic Liberalisation	IOSR Journal of Business and Management	International (UCG-46879)	20	64-72	Mar-18	2278-487X
5	Dr Meenakshi Anand	Ms Fauzia Nafees	A Study on customer satisfaction inretail banking sector( With special reference to secleted private sector in India)	International Journal of Advanced in Management Technology and Engineering Sciences	International (UCG-	8	432-445	Apr-18	2249-7455
6	Dr Ruchi Jain	Ms Juhi Mukherjee	Conversion of AU Financiars to AU small finance banks: Step towards financial inclutions	International Journal of Research and Anatical Review	International (UGC-43602)	5		Mar-18
7	Ms Arshiya Goyal	Dr Ruchi Jain	Cash to cashless economy: Shifting Paradigms	Research Hub: International Multidisplinary Reserch Journals	International (UGC-44951)	5		Mar-18	2349-7637
8	Ms Vandana Agarwal	Dr Shaifali Mathur	Influence of Organizational climate on employee performance wit reference to HDFC Bank Ltd in Jaipur City	KAAV Publication	International	5	338-344	01-Mar	2348-4969
9	Dr. Meenakshi Anand	Ms. Shreya Choudhary	A Study of Investment Pattern of Working Women	International Research Journal of Management, Science and Technology	International	9	166-175	Jan-18	2550-1959
10	Dr. Meenakshi Sharma	Ms. Mehak Gulati	A study of preference of saving and investment avenies based on risk and return with reference to salaried individuals	Journal of Commerce,Economics and Computer Science	National	4	62-66	Dec-18	2395-7069
11	Dr. Anju Singh	N/A	impact of behavioural biases on investment decisions of female investors	international journal of research and analytical reviews	International	5	402-405	Aug-18	2349-5138
12	Ms. ITI Gaur		Impact of brand personality on Customer Satisfaction: An empirical study on selected luxury brands.	International Journal of Research in social Sciences	International	Vol 8 issue 8(1).	70-78	August 2018.	ISSN 2249-2496.
13	Ms. ITI Gaur		Impact of brand personality on Brand Loyalty Customer Satisfaction: An empirical study on selected luxury brands	International Journal of Research in social Sciences	International	.Vol 8 issue 8. .	page 587-698.	August 2018.	ISSN 2249- 7455.
14	Dr. Ruchi JAIN	Juhi mukherjee	Virtual Marketing "breakthrough in marketing research	Internation journal of 360 management review	International	VOL 6 ISSUE 2	116-122	Oct-18	ISSN 2320-7132
15	Ms. Daksha Pathak	Prof.Manoj Kumar. DEAN, Faculty of Management Studies ,Maharshi Dayanand Saraswati University,Ajmer	A Study of Spirituality in a public sector bank in Rajasthan	Journal of Emerging Technologies and Innovative Research	International	VOL 5 ISSUE 9	243-247	18-Sep	ISSN- 2349-5162
16	Nikhar Goyal	Anamika Jaiswal	An Introspection of Start-up India, Stand-up India:Developments and Challenges	Inspira Research Association (IRA)	National			2018	978-81-937067-9-4
17	Dr. Ruchi JAIN		Customer satisfaction towards services of life insurance corporation (LIC) with special reference to jaipur city	international journal of research and analytical reviews (UGC-43602)	International	VOL 5 ISSUE 3	459-465	JULY -SEPT 18	ISSN -2349-5138
18	Dr. Anju Singh		Impact of Conspicuous Consumption on the purchase of luxury items: Study of the consumer behaviour with special reference to Udaipur	Global Journal of Applied research	International	6	482-484	Apr-17	2277-8160
19	Dr Meenakshi Anand	Vani Tyagi	Advertising:Boon or curse for women	International Journal of Research in economics and social science	International	7	116-124	Mar-17	2249-7382
20	Dr Meenakshi Anand	Vani Tyagi	Broadcasting Media: An Uprising in the world of rural marketing	International Journal of Research in Finance and Marketing	International	7	20-29	Jan-17	2231-5985
21	Dr. Meenakshi Anand	Ms. Vani Tyagi	A Study of Buying Behaviour of Rural Consumers	International Journal of Research in Economics and Social Science	International	7	240-250	Oct-17	2249-7382
22	Mehak Gulati	Dr Meenakshi Sharma	A study of Financial Inclusion in IndiaI Implementing agencies and Stake Holders in Rajasthan	Journal of commerce and management	National	5	96-113	Nov-16	2320-4907
23	Dr. Ruchi Jain II	Ms. Parul Singh	Enhancing Tourism competitiveness through innovation in rajasthan	Research Hub::International Multidisciplinary Research Journal	International	3		16-Oct	2349-7637
24	Dr Meenakshi Sharma	Ms Surbhi Mittal	Impact of Effective Training Strategieson Employee Retention: A Case Study of NTPC, Anta.	South Asia Journal of Multidisciplinary Studies	International	2(5)		2016	2395-1079
25	Dr. Meenakshi Anand	Ragini Shrimali	Role of Quality Education in career advancement	Splint International journal of professionals	International	3	91-95	2016	2349-6045
26	Dr. Meenakshi Sharma	Tanvi Gaur	A Case Study on Customer SatisfactionLevel Post Merger & Acquisition (With Special Reference to ICICI Bank and Bankof Rajasthan)	International Journal of Scientific research	International	4	23-27	2015	2277-8179
27	Dr. Meenakshi Sharma	Surbhi Mittal	Effectiveness of Training on employee performance: a study of national thermal power corporation	International Journal of Engineering, Management & Medical Research (IJEMMR)	International	1 (12)	Online	2015	ISSN: 2395 - 2180
28	Dr.Ruchi Jain-II	Archana Sharma	Cluster Development in small and Medium enterprises:Key to success globally l	Pacific Business Review International	International	7 (9)	130-136	2015	(ISSN 0974 438X)
29	Dr.Meenakshi Anand	Ragini Shrimali	A study of performance appraisal system in agriculture sector	International journal in management and social science	International	03 (8)	290-299	2015	2321-1784
30	Dr.Meenakshi Anand	Ragini Shrimali	Role of Carrer Advancement:Ensuring Creativity & Inovation in Indian Growth Story	The International Journall of Business & Managemnt	International	03 Issue4	355-358	Apr-15	2321-8916
31	Dr. Ruchi Jain-II	Parul Singh	Social Inclusion through Rural Tourism in Rajasthan	The IISU Journal of commerce and management	National	3 (1)	91-99	Nov 2014	2320-4907
32	Dr. Ruchi Jain –II		Strategic human resource Management-A need for the Rural sales force management	International Journal of 360*Management Review	International	2 (2)	1-9	Oct-14	2320-71329online) 2320-7124(print)
33	Dr. Ruchi Jain –II		Insurance: An Investment opportunity and tool for risk Management(A comparison between individual assurance and pension Plans of Lic)	Pacific Business review International	International	7 (2)	19-23	Aug 2014	0974-438X