Coming soon
Research Publications- National
| S.No. | First Author | Co-authors | Title of Publication | Name of the Journal | Details of Journal | ||||
| Status | Vol. (No.) | Page No. | Year | ISSN No. | |||||
| International/ National/ State | |||||||||
| 1 | Ms. Aanchal Kalra | Dr. Anju Singh | A comparative study of Mobile Wallet
Adoption among Baby Boomers and Millennials” |
PIMT Journal of Research. | International | Vol-12, No-3, | April to June 2020 issue. | 2278-7925 | |
| 2 | Dr. Ruchi Jain | Ardra nair | Universal Banking in India:A comparative study between the selected Public sector and Private sector banks | IOSR journal of Business and management(IOSR-JBM) | International(UGC-46879) | 20 | pg 54-59 | May-18 | 2278-487X, |
| 3 | Blessy Roy | Ruchi Jain | A study on level of Financial Literacy among Indian women | IOSR journal of Business and management(IOSR-JBM) | International(UGC-46879) | 20 | pg 19-24 | May-18 | 2278-487X, |
| 4 | Dr Meenakshi Anand | Ms Bisma Kanwal | Role of Micro Finance in Women Economic Liberalisation | IOSR Journal of Business and Management | International (UCG-46879) | 20 | 64-72 | Mar-18 | 2278-487X |
| 5 | Dr Meenakshi Anand | Ms Fauzia Nafees | A Study on customer satisfaction inretail banking sector( With special reference to secleted private sector in India) | International Journal of Advanced in Management Technology and Engineering Sciences | International (UCG- | 8 | 432-445 | Apr-18 | 2249-7455 |
| 6 | Dr Ruchi Jain | Ms Juhi Mukherjee | Conversion of AU Financiars to AU small finance banks: Step towards financial inclutions | International Journal of Research and Anatical Review | International (UGC-43602) | 5 | Mar-18 | ||
| 7 | Ms Arshiya Goyal | Dr Ruchi Jain | Cash to cashless economy: Shifting Paradigms | Research Hub: International Multidisplinary Reserch Journals | International (UGC-44951) | 5 | Mar-18 | 2349-7637 | |
| 8 | Ms Vandana Agarwal | Dr Shaifali Mathur | Influence of Organizational climate on employee performance wit reference to HDFC Bank Ltd in Jaipur City | KAAV Publication | International | 5 | 338-344 | 01-Mar | 2348-4969 |
| 9 | Dr. Meenakshi Anand | Ms. Shreya Choudhary | A Study of Investment Pattern of Working Women | International Research Journal of Management, Science and Technology | International | 9 | 166-175 | Jan-18 | 2550-1959 |
| 10 | Dr. Meenakshi Sharma | Ms. Mehak Gulati | A study of preference of saving and investment avenies based on risk and return with reference to salaried individuals | Journal of Commerce,Economics and Computer Science | National | 4 | 62-66 | Dec-18 | 2395-7069 |
| 11 | Dr. Anju Singh | N/A | impact of behavioural biases on investment decisions of female investors | international journal of research and analytical reviews | International | 5 | 402-405 | Aug-18 | 2349-5138 |
| 12 | Ms. ITI Gaur | Impact of brand personality on Customer Satisfaction: An empirical study on selected luxury brands. | International Journal of Research in social Sciences | International | Vol 8 issue 8(1). | 70-78 | August 2018. | ISSN 2249-2496. | |
| 13 | Ms. ITI Gaur | Impact of brand personality on Brand Loyalty Customer Satisfaction: An empirical study on selected luxury brands | International Journal of Research in social Sciences | International | .Vol 8 issue 8. . | page 587-698. | August 2018. | ISSN 2249- 7455. | |
| 14 | Dr. Ruchi JAIN | Juhi mukherjee | Virtual Marketing "breakthrough in marketing research | Internation journal of 360 management review | International | VOL 6 ISSUE 2 | 116-122 | Oct-18 | ISSN 2320-7132 |
| 15 | Ms. Daksha Pathak | Prof.Manoj Kumar. DEAN, Faculty of Management Studies ,Maharshi Dayanand Saraswati University,Ajmer | A Study of Spirituality in a public sector bank in Rajasthan | Journal of Emerging Technologies and Innovative Research | International | VOL 5 ISSUE 9 | 243-247 | 18-Sep | ISSN- 2349-5162 |
| 16 | Nikhar Goyal | Anamika Jaiswal | An Introspection of Start-up India, Stand-up India:Developments and Challenges | Inspira Research Association (IRA) | National | 2018 | 978-81-937067-9-4 | ||
| 17 | Dr. Ruchi JAIN | Customer satisfaction towards services of life insurance corporation (LIC) with special reference to jaipur city | international journal of research and analytical reviews (UGC-43602) | International | VOL 5 ISSUE 3 | 459-465 | JULY -SEPT 18 | ISSN -2349-5138 | |
| 18 | Dr. Anju Singh | Impact of Conspicuous Consumption on the purchase of luxury items: Study of the consumer behaviour with special reference to Udaipur | Global Journal of Applied research | International | 6 | 482-484 | Apr-17 | 2277-8160 | |
| 19 | Dr Meenakshi Anand | Vani Tyagi | Advertising:Boon or curse for women | International Journal of Research in economics and social science | International | 7 | 116-124 | Mar-17 | 2249-7382 |
| 20 | Dr Meenakshi Anand | Vani Tyagi | Broadcasting Media: An Uprising in the world of rural marketing | International Journal of Research in Finance and Marketing | International | 7 | 20-29 | Jan-17 | 2231-5985 |
| 21 | Dr. Meenakshi Anand | Ms. Vani Tyagi | A Study of Buying Behaviour of Rural Consumers | International Journal of Research in Economics and Social Science | International | 7 | 240-250 | Oct-17 | 2249-7382 |
| 22 | Mehak Gulati | Dr Meenakshi Sharma | A study of Financial Inclusion in IndiaI Implementing agencies and Stake Holders in Rajasthan | Journal of commerce and management | National | 5 | 96-113 | Nov-16 | 2320-4907 |
| 23 | Dr. Ruchi Jain II | Ms. Parul Singh | Enhancing Tourism competitiveness through innovation in rajasthan | Research Hub::International Multidisciplinary Research Journal | International | 3 | 16-Oct | 2349-7637 | |
| 24 | Dr Meenakshi Sharma | Ms Surbhi Mittal | Impact of Effective Training Strategieson Employee Retention: A Case Study of NTPC, Anta. | South Asia Journal of Multidisciplinary Studies | International | 2(5) | 2016 | 2395-1079 | |
| 25 | Dr. Meenakshi Anand | Ragini Shrimali | Role of Quality Education in career advancement | Splint International journal of professionals | International | 3 | 91-95 | 2016 | 2349-6045 |
| 26 | Dr. Meenakshi Sharma | Tanvi Gaur | A Case Study on Customer SatisfactionLevel Post Merger & Acquisition (With Special Reference to ICICI Bank and Bankof Rajasthan) | International Journal of Scientific research | International | 4 | 23-27 | 2015 | 2277-8179 |
| 27 | Dr. Meenakshi Sharma | Surbhi Mittal | Effectiveness of Training on employee performance: a study of national thermal power corporation | International Journal of Engineering, Management & Medical Research (IJEMMR) | International | 1 (12) | Online | 2015 | ISSN: 2395 - 2180 |
| 28 | Dr.Ruchi Jain-II | Archana Sharma | Cluster Development in small and Medium enterprises:Key to success globally l | Pacific Business Review International | International | 7 (9) | 130-136 | 2015 | (ISSN 0974 438X) |
| 29 | Dr.Meenakshi Anand | Ragini Shrimali | A study of performance appraisal system in agriculture sector | International journal in management and social science | International | 03 (8) | 290-299 | 2015 | 2321-1784 |
| 30 | Dr.Meenakshi Anand | Ragini Shrimali | Role of Carrer Advancement:Ensuring Creativity & Inovation in Indian Growth Story | The International Journall of Business & Managemnt | International | 03 Issue4 | 355-358 | Apr-15 | 2321-8916 |
| 31 | Dr. Ruchi Jain-II | Parul Singh | Social Inclusion through Rural Tourism in Rajasthan | The IISU Journal of commerce and management | National | 3 (1) | 91-99 | Nov 2014 | 2320-4907 |
| 32 | Dr. Ruchi Jain –II | Strategic human resource Management-A need for the Rural sales force management | International Journal of 360*Management Review | International | 2 (2) | 1-9 | Oct-14 | 2320-71329online) 2320-7124(print) | |
| 33 | Dr. Ruchi Jain –II | Insurance: An Investment opportunity and tool for risk Management(A comparison between individual assurance and pension Plans of Lic) | Pacific Business review International | International | 7 (2) | 19-23 | Aug 2014 | 0974-438X |
